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SR-003 · Backend LP · 6 weeks
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Quote Machine.

Eleven minutes from address to signed quote. Auto-measured roof, tiered pricing, branded PDF, e-sign — and it lands in your accounting before the customer hangs up.

Commission this playbook ↗
sellaray · ops · live● 1722 runs/day
08:14:02 ▸ intake · address · 142 Maple Ave
08:14:04 ▸ measure · roof · 2,840 sqft
08:14:06 ▸ price · materials + labor · $14,820
08:14:08 ▸ render · pdf · branded · v3
08:14:10 ▸ send · sms + email · t+11min
08:14:12 ▸ log · quickbooks · awaiting accept
Quote time
11min
Close rate lift
+38%
Manual touches
0
Build time
6wks
Measure✱Price✱Render✱Send✱Sign✱Schedule✱Bill✱Done✱Measure✱Price✱Render✱Send✱Sign✱Schedule✱Bill✱Done✱
01 · What it does

Quoting, scheduling, dispatch, payroll glue — the unsexy parts that nobody else wants to touch.

01

Measure without measuring.

Address in. Roof or pool or yard out — auto-sized from satellite. We default to conservative numbers and flag the edge cases for a human.

02

Price your way.

Materials, labor, urgency, region — all your existing rules in plain English. Three tiers, every time.

03

Render and send.

Branded PDF in your colors. SMS + email with the link. Customer can sign on their phone.

04

Sync everywhere.

QuickBooks, accounting, install dispatch — every approved quote writes through automatically.

02 · Stack & what we ship

No platform fees. Yours on day one.

Stack
  • Google Maps · roof sizing
  • Stripe Quotes · pricing
  • Anthropic · spec generation
  • DocuSign · e-sign
  • QuickBooks · ledger sync
  • Linear · install dispatch
What we ship
  • Auto-quote in 11min
  • PDF generator + branded
  • 3-tier pricing engine
  • Install scheduling layer
  • Customer portal
07 · Live demo

Build a quote in real time.

Drag the sliders. The numbers, the PDF, and the timeline update live — same pipeline that powers Northwind Solar's 11-minute average.

quote-machine · sandbox
Architectural + ridge vent
Standard
SELLARAY · QUOTEQ-DRAFT
Material · Architectural + ridge vent$17,496
Labor · 3.4d crew$7,440
TOTAL$24,936
ETA3–4 days
Valid for30 days
Sign in1 click
04 · FAQ

Things people actually ask.

/01
Will this generate inaccurate quotes?
It generates ranges, not commitments. Anything outside your set tolerances goes to a human estimator with a flag. We've never sent a wrong number.
/02
What if my pricing is bespoke?
We encode whatever rules you describe — even ones you've never written down. The estimator's brain becomes the engine.
/03
Does it handle multi-trade jobs?
Yes. Roof + gutters + solar in one quote, with stage-by-stage pricing and crew assignment.
05 · Adjacent

Other releases worth a listen.

SR-001
The Northwind Stack
Lead intake LP · 4 weeks
247 leads/day
→
SR-005
One Pane
Reporting Single · 2 weeks
Live · 24/7
→

Commission Quote Machine.

Or build one of your own.

6w from kickoff to handoff. Fixed price. Yours on day one. Cancel anytime.

Book a call ↗
/ ops
sellaray · ops · liveesc to close
—sellaray ops · v4.2 · type a command, or "?" for help
▸
/bookBook a discovery call
/homeBack to the cover
/p northwindNorthwind Stack — lead intake
/p driftDrift Killer — outbound
/p quoteQuote Machine — backend quoting
/p hearthHearth Engine — content
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