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SR-001 · Lead intake LP · 4 weeks
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The Northwind Stack.

An end-to-end inbound pipeline. Every lead lands in one place, gets enriched, scored, routed to the right human, and answered before the kettle boils — even at 2am.

Commission this playbook ↗
sellaray · ops · live● 1722 runs/day
08:14:02 ▸ inbound · phone · +1 (203) 555-0177
08:14:04 ▸ transcribe · whisper · 14s · ok
08:14:06 ▸ classify · roofing · urgency: 7/10
08:14:08 ▸ route · agent: priya · slack ping
08:14:10 ▸ reply · sms · drafted · waiting approve
08:14:12 ▸ crm · upserted · contact #18421
First-touch
<4min
Channels unified
5
Leads/day handled
247
Build time
4wks
Phone✱Web form✱Web chat✱DMs✱Referral✱Re-engagement✱After-hours✱Slack ops✱Phone✱Web form✱Web chat✱DMs✱Referral✱Re-engagement✱After-hours✱Slack ops✱
01 · What it does

Calls, forms, web chat, DMs — into one CRM, scored, replied to in under four minutes.

01

Catch every channel.

Phone, web form, chat widget, IG/FB DMs, referrals — all of it lands in one queue. No more inbox roulette.

02

Enrich before you reply.

Auto-pull company, address, job context. Score on intent + urgency before a human reads it.

03

Route in seconds.

Territory + skill + load. The right person gets pinged on Slack with the lead pre-summarised.

04

Reply automatically — but human.

Drafted SMS or email with the operator's voice. Human approves with one tap.

02 · Stack & what we ship

No platform fees. Yours on day one.

Stack
  • Twilio · phone bridge
  • OpenAI Whisper · transcribe
  • HubSpot · CRM of record
  • Slack · ops alerts
  • Retool · operator UI
  • Postmark · transactional
What we ship
  • 1 unified inbound pipeline
  • 42 routing rules
  • 11 SLA dashboards
  • 6-page runbook
  • 2 trained operators
07 · Live demo

Drop in a lead. Watch it route.

This is the same pipeline that runs Tri-State Roofing in production. Type a fake lead and watch it cascade through classify → enrich → route → reply.

lead-router · sandbox
01intake——
02classify——
03enrich——
04score & route——
05reply drafted——
06crm logged——
04 · FAQ

Things people actually ask.

/01
Will this replace my CRM?
No — it sits on top of it. We integrate with HubSpot, Salesforce, Pipedrive, GHL, or whatever you use. The CRM is still the system of record.
/02
What if a lead comes in at 2am?
It gets classified, an SMS goes out (in your voice), and an operator picks it up first thing. Urgency-flagged leads can wake an on-call human.
/03
Does it handle Spanish / other languages?
Yes. Whisper transcribes 90+ languages, and we route by language to the right person on your team.
/04
Can I customise the routing?
We start with your existing rules (territory, skill, load). Anything you can describe in English, we can encode.
05 · Adjacent

Other releases worth a listen.

SR-002
Drift Killer
Outbound EP · 6 weeks
34% reply
→
SR-005
One Pane
Reporting Single · 2 weeks
Live · 24/7
→

Commission The Northwind Stack.

Or build one of your own.

4w from kickoff to handoff. Fixed price. Yours on day one. Cancel anytime.

Book a call ↗
/ ops
sellaray · ops · liveesc to close
—sellaray ops · v4.2 · type a command, or "?" for help
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/bookBook a discovery call
/homeBack to the cover
/p northwindNorthwind Stack — lead intake
/p driftDrift Killer — outbound
/p quoteQuote Machine — backend quoting
/p hearthHearth Engine — content
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